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WHAT Affinity Rewards is “rewards” re-invented. It’s a new rewards experience that gives customers
tangible value from leading, everyday retailers.
HOW Affinity Rewards is also a database marketing environment with over 2.5 billion purchase transactions
annually, allowing Business Partners to target messages that drive incremental purchase behavior and loyalty.
WHO Affinity Rewards programs are sponsored by leading bank card issuers, insurance companies, and magazine
publishers. Programs include 30 million-plus members, and over 20,000 retailers.
WHY Consumers want value that can be earned quickly, benefits that entertain and delight, and offers relevant
to their life stages, life events, and interests. Businesses want a way to efficiently drive incremental purchase behavior
and competitive share shift, as well as a way to measure results.
Affinity Rewards offers these capabilities.
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